Acker Woven Outdoor
SwivelLounge Chair（A）
Client Name: CHITA Service Content: Video Production | Video Creativity
The core creativity of CHITA video revolves around high-end and elegant life scenes, and conveys the brand concept through the interaction between the male and female protagonists. The opening uses a close-up of the swimming pool surface to create a luxurious atmosphere; when the characters appear, the male and female protagonists are exquisitely dressed, showing elegant taste; during the interactive session, the two clink glasses and chat in a warm environment, showing a comfortable experience; when night falls, the emotions are sublimated, and the intimate interaction strengthens the beautiful artistic conception.
Visually, warm colors are used, matched with green plant colors, and shallow depth of field is used to highlight the subject and key props, making the picture warm and elegant, which fits the high-end positioning in terms of texture and attracts the attention and yearning of the target audience.
CHITA 视频核心创意围绕高端优雅生活场景展开，借男女主角互动传递品牌理念。开场以泳池水面特写营造奢华氛围；人物登场时，男女主角着装精致，尽显优雅品味；互动环节中，二人在温馨环境里碰杯交谈，展现惬意体验；夜幕降临时情感升华，亲密互动强化美好意境。
视觉上采用暖色调，搭配绿植色彩，用浅景深突出主体与关键道具，使画面温馨高雅，从质感上契合高端定位，吸引目标受众关注向往。
Scene photo
Shooting
Business Segments
Video Creativity
Video Production
Brand Planning
Amazon E-commerce Design
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